Nikon Announces the new COOLPIX W150 Camera

Available September 6, 2019.  The Nikon COOLPIX W150 is the latest evolution in the COOLPIX waterproof series of cameras.  It features a waterproof body capable of depths up to 33 feet.  It’s rugged body can withstand shocks from up to 5.9 feet.


Sigma 45mm f2.8 DG DN – It’s a Rave!’s Jim Fisher raved about the Sigma 45mm f2.8 DG DN:

Overall Advantages: “Its size harkens back to the prime kit lenses of days past, and it offers excellent resolution, a decent close-up focus capability, and a sturdy build. Add a price that’s squarely affordable in the full-frame world, and you’ve got a lens that’s easy to recommend and an Editor’s Choice.”

L-mount Highlight: “The 45mm F2.8 DG DN is a welcome addition to a young lens system, and one that is more affordable than any options from Leica or Panasonic.”

High-Resolution Performance: “This lens captures images with very even resolution from center to edge, an indication of a flat field of focus and very strong optics.”

The Final Analyses: “It’s a stunning first entry. We love that it’s light and compact without sacrificing build quality. The inclusion of an aperture control ring is a nice touch, as is the weather protection. Autofocus is quick and quiet, and while we’re not calling it a macro, the lens offers solid close-up capability. And, yes, it’s quite sharp, exceptionally so when stopped down. The Sigma 45mm Contemporary is a tiny gem of a lens, and one that should find a place in the bag of any photographer in the market for a compact standard prime. It’s our Editor’s Choice.

Read the full PCMag article here ->

Nikon Z Mount 85mm f1.8

Captivating Portraits. Breathtaking Details.

Elevated by advancements of the revolutionary Z mount, the NIKKOR Z 85mm f/1.8 S is a premium S-Line lens that blends optical ingenuity and artistic nuance. Flattering perspective. Breathtaking resolution. Stunning bokeh. Unwavering focus and lifelike accuracy compensation. This is an 85mm prime lens that will thrill and inspire those who shoot portraits, headshots, fashion, weddings, tight video shots, street photography or any situation that highlights the human form.


Sigma fp – World’s Smalled Full-Frame Digital Camera

The Sigma fp is the full-frame digital camera, reinvented. The world’s smallest full-frame digital camera is also Sigma’s first L-mount camera to be released, as well as the first Sigma camera to feature a backlit CMOS Bayer-Pattern sensor. While small in physical stature, the Sigma fp is a heavyweight in terms of features and extensibility. Highly customizable in format and function, the Sigma fp is an essential tool for the visionary. With robust still and video capture, the pocketable full-frame Sigma fp is a camera body that changes its shape with great flexibility centered around the user. From still street photography in one of its most compact forms—to kitted out for professional filmmaking with 12-bit CinemaDNG motion capture, the Sigma fp is the ultimately customizable camera.

How do you envision working with the world’s smallest full-frame mirrorless camera?

Alerting All Wanderlust Photographers

Canon Announces Its First RF Telephoto Zoom Lens, The RF 24-240mm F4-6.3 IS USM

The All-in-One RF Travel Lens Provides High-End Features Such as Nano USM at an Entry-Level Price Tag

MELVILLE, NY, July 8, 2019 – Introducing the next travel companion for photographers, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the sixth lens in the RF family, the RF 24-240mm F4-6.3 IS USM telephoto zoom lens. As the first telephoto zoom lens designed for EOS R and EOS RP full-frame mirrorless cameras, the compact and lightweight 10x zoom RF 24-240mm provides photographers high-quality images and video capture at a budget-friendly price point.

“Providing photographers of all skill levels with the invaluable tools to help capture and create the images they desire has been and will continue to be a paramount goal for Canon,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “The new RF 24-240mm is an excellent option as an all-around travel lens that provides attractive features for a wide variety of image capture.”

The RF 24-240mm F4-6.3 IS USM lens is equipped with Nano USM, providing users quick, high-speed and precision auto focus (AF) when shooting video and capturing still images. With the powerful Nano USM, this lens allows photographers and videographers full time manual focusing making possible the fine tuning and adjusting of focus while in AF mode. This is the first Canon lens designed for full-frame cameras to feature Dynamic IS and utilizes a CIPA-standard, five-stop image stabilization system. The five-stop IS allows photographers to capture images and record videos with minimal shake, even during nighttime sightseeing or in dimly lit indoor events, without the need of a tripod.

Read More at Canon USA’s Website ->

Upgrade Your Visual Storytelling Tools

Two Newly Enhanced PowerShot G-Series Cameras From Canon

The PowerShot G7 X III and the PowerShot G5 X Mark II are the New Powerhouse Cameras for Visual Creators and Advanced Amateurs

Expand Your Social Circle with the PowerShot G7 X Mark III

See the PowerShot G5 X Mark II Camera in Action

MELVILLE, NY, July 8, 2019 – Ansel Adams, one of the greatest landscape photographers once said, “You don’t take a photograph, you make it.” Never have truer words been spoken as digital photography has evolved and storytelling is shared through multiple mediums. Providing visual storytellers more options to bring their imaginative visions to life, Canon U.S.A., Inc., a leader in digital imaging solutions, introduces the PowerShot G7 X III and the PowerShot G5 X Mark II cameras. Successors to the PowerShot G7 X II and PowerShot G5 X respectively, these new cameras usher in a plethora of new and innovative functionalities. Depending on the model, new innovative features include live-streaming available with YouTube* (via wireless connection), a pop-up electrical viewfinder (EVF) and 4K video shooting.

“Creators and photographers of all levels are reinventing the way stories are told and, as technology has progressed, so have the diverse needs of our customers,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “With features such as live-stream to YouTube* and a pop-up EVF, the PowerShot G7 X III and the PowerShot G5 X Mark II are true testaments to the company’s commitment to integrate the latest advancements for those who choose to digitally stream their journeys with the world or seek to scale and capture the highest peaks.”

Even though the PowerShot G7 X III and the PowerShot G5 X Mark II have many individualized, unique qualities, both include many core features that are true to Canon’s imaging excellence. These features include:

  • DIGIC 8 Imaging Processor
  • 20.1 Megapixel** 1.0-inch stacked CMOS sensor to achieve high image quality, high functionality and fast speeds
  • 4K up to 30p, Full HD up to 60p, FHD up to 120p, HDR, high frame rate movie with no crop
  • High-speed continuous shooting at a maximum of 20 FPS
  • Highest ISO speed in the PowerShot category with a maximum of 12,800
  • Wi-Fi®1 and Bluetooth®2 connectivity
  • USB-C charge power supply

Read More at Canon USA’s Webstie ->

Sigma’s 35mm F1.4 | Art – A Lens for a Lifetime

In September 2012, Sigma introduced its very first Art prime lens; the 35mm F1.4 DG HSM | Art. Today, it remains Sigma’s best-selling prime lens AND our best-selling Art lens. Simply put, this sales statistic removes anything subjective from the consumer appeal equation and makes it a fact. The 35mm F1.4 Art lens is the prime Art lens of choice year over year since 2012.

Speaking to this, recently, Fstoppers published an article entitled, “Lifetime Review Sigma Art 35mm f/1.4 DG HSM Lens” which is one consumer/user’s perspective on how, what and why this lens continues to reign. We bring this to your attention now to speak to current owners to restate the reasons why you love your Sigma 35mm Art lens and validate that those reasons stand even seven years later. For those of you considering a purchase, Sigma remains the leader.

In his article, photographer Scott Choucino discusses his experiences and observations of the Sigma 35mm F1.4 lens over the years which happens to be from the beginning; it is his lifetime review of the Sigma 35mm F1.4.

Some highlights:

“I quickly fell in love with this lens and I have heavily used it since its release date in 2013, I would go as far as saying that it is my favorite lens in my bag, even though it is no longer my most used lens.”image003.jpg

“This lens was the biggest change any piece of kit has ever made to a genre of photography that I was working within. Once I got the 35mm lens and my wedding images started getting out there, my bookings just sky rocketed.”

“This lens is built for hard professional use. I can’t see this lens breaking within the next 10 years considering what its been through and how robust it has proved to be.”

“The optics are incredible…” “…I can’t think of another 35mm lens for the Canon system that can compete.”

“If you really want to tell a story, work with available light and have professional level optics, then this is the best bang for your buck at the focal length.”

To see the article in its entirety, click here. It’s worth your time.

For those of you in the market, now is a great time to buy with a saving of $250. Until July 8, 2019. It will be the best 35mm choice you will make.