Nikon Announces the new COOLPIX W150 Camera

Available September 6, 2019.  The Nikon COOLPIX W150 is the latest evolution in the COOLPIX waterproof series of cameras.  It features a waterproof body capable of depths up to 33 feet.  It’s rugged body can withstand shocks from up to 5.9 feet.


Sigma 45mm f2.8 DG DN – It’s a Rave!’s Jim Fisher raved about the Sigma 45mm f2.8 DG DN:

Overall Advantages: “Its size harkens back to the prime kit lenses of days past, and it offers excellent resolution, a decent close-up focus capability, and a sturdy build. Add a price that’s squarely affordable in the full-frame world, and you’ve got a lens that’s easy to recommend and an Editor’s Choice.”

L-mount Highlight: “The 45mm F2.8 DG DN is a welcome addition to a young lens system, and one that is more affordable than any options from Leica or Panasonic.”

High-Resolution Performance: “This lens captures images with very even resolution from center to edge, an indication of a flat field of focus and very strong optics.”

The Final Analyses: “It’s a stunning first entry. We love that it’s light and compact without sacrificing build quality. The inclusion of an aperture control ring is a nice touch, as is the weather protection. Autofocus is quick and quiet, and while we’re not calling it a macro, the lens offers solid close-up capability. And, yes, it’s quite sharp, exceptionally so when stopped down. The Sigma 45mm Contemporary is a tiny gem of a lens, and one that should find a place in the bag of any photographer in the market for a compact standard prime. It’s our Editor’s Choice.

Read the full PCMag article here ->

Nikon Z Mount 85mm f1.8

Captivating Portraits. Breathtaking Details.

Elevated by advancements of the revolutionary Z mount, the NIKKOR Z 85mm f/1.8 S is a premium S-Line lens that blends optical ingenuity and artistic nuance. Flattering perspective. Breathtaking resolution. Stunning bokeh. Unwavering focus and lifelike accuracy compensation. This is an 85mm prime lens that will thrill and inspire those who shoot portraits, headshots, fashion, weddings, tight video shots, street photography or any situation that highlights the human form.


Sigma fp – World’s Smalled Full-Frame Digital Camera

The Sigma fp is the full-frame digital camera, reinvented. The world’s smallest full-frame digital camera is also Sigma’s first L-mount camera to be released, as well as the first Sigma camera to feature a backlit CMOS Bayer-Pattern sensor. While small in physical stature, the Sigma fp is a heavyweight in terms of features and extensibility. Highly customizable in format and function, the Sigma fp is an essential tool for the visionary. With robust still and video capture, the pocketable full-frame Sigma fp is a camera body that changes its shape with great flexibility centered around the user. From still street photography in one of its most compact forms—to kitted out for professional filmmaking with 12-bit CinemaDNG motion capture, the Sigma fp is the ultimately customizable camera.

How do you envision working with the world’s smallest full-frame mirrorless camera?