Canon Announces Its First RF Telephoto Zoom Lens, The RF 24-240mm F4-6.3 IS USM
The All-in-One RF Travel Lens Provides High-End Features Such as Nano USM at an Entry-Level Price Tag
MELVILLE, NY, July 8, 2019 – Introducing the next travel companion for photographers, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the sixth lens in the RF family, the RF 24-240mm F4-6.3 IS USM telephoto zoom lens. As the first telephoto zoom lens designed for EOS R and EOS RP full-frame mirrorless cameras, the compact and lightweight 10x zoom RF 24-240mm provides photographers high-quality images and video capture at a budget-friendly price point.
“Providing photographers of all skill levels with the invaluable tools to help capture and create the images they desire has been and will continue to be a paramount goal for Canon,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “The new RF 24-240mm is an excellent option as an all-around travel lens that provides attractive features for a wide variety of image capture.”
The RF 24-240mm F4-6.3 IS USM lens is equipped with Nano USM, providing users quick, high-speed and precision auto focus (AF) when shooting video and capturing still images. With the powerful Nano USM, this lens allows photographers and videographers full time manual focusing making possible the fine tuning and adjusting of focus while in AF mode. This is the first Canon lens designed for full-frame cameras to feature Dynamic IS and utilizes a CIPA-standard, five-stop image stabilization system. The five-stop IS allows photographers to capture images and record videos with minimal shake, even during nighttime sightseeing or in dimly lit indoor events, without the need of a tripod.
Two Newly Enhanced PowerShot G-Series Cameras From Canon
The PowerShot G7 X III and the PowerShot G5 X Mark II are the New Powerhouse Cameras for Visual Creators and Advanced Amateurs
Expand Your Social Circle with the PowerShot G7 X Mark III
See the PowerShot G5 X Mark II Camera in Action
MELVILLE, NY, July 8, 2019 – Ansel Adams, one of the greatest landscape photographers once said, “You don’t take a photograph, you make it.” Never have truer words been spoken as digital photography has evolved and storytelling is shared through multiple mediums. Providing visual storytellers more options to bring their imaginative visions to life, Canon U.S.A., Inc., a leader in digital imaging solutions, introduces the PowerShot G7 X III and the PowerShot G5 X Mark II cameras. Successors to the PowerShot G7 X II and PowerShot G5 X respectively, these new cameras usher in a plethora of new and innovative functionalities. Depending on the model, new innovative features include live-streaming available with YouTube* (via wireless connection), a pop-up electrical viewfinder (EVF) and 4K video shooting.
“Creators and photographers of all levels are reinventing the way stories are told and, as technology has progressed, so have the diverse needs of our customers,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “With features such as live-stream to YouTube* and a pop-up EVF, the PowerShot G7 X III and the PowerShot G5 X Mark II are true testaments to the company’s commitment to integrate the latest advancements for those who choose to digitally stream their journeys with the world or seek to scale and capture the highest peaks.”
Even though the PowerShot G7 X III and the PowerShot G5 X Mark II have many individualized, unique qualities, both include many core features that are true to Canon’s imaging excellence. These features include:
- DIGIC 8 Imaging Processor
- 20.1 Megapixel** 1.0-inch stacked CMOS sensor to achieve high image quality, high functionality and fast speeds
- 4K up to 30p, Full HD up to 60p, FHD up to 120p, HDR, high frame rate movie with no crop
- High-speed continuous shooting at a maximum of 20 FPS
- Highest ISO speed in the PowerShot category with a maximum of 12,800
- Wi-Fi®1 and Bluetooth®2 connectivity
- USB-C charge power supply
In September 2012, Sigma introduced its very first Art prime lens; the 35mm F1.4 DG HSM | Art. Today, it remains Sigma’s best-selling prime lens AND our best-selling Art lens. Simply put, this sales statistic removes anything subjective from the consumer appeal equation and makes it a fact. The 35mm F1.4 Art lens is the prime Art lens of choice year over year since 2012.
Speaking to this, recently, Fstoppers published an article entitled, “Lifetime Review Sigma Art 35mm f/1.4 DG HSM Lens” which is one consumer/user’s perspective on how, what and why this lens continues to reign. We bring this to your attention now to speak to current owners to restate the reasons why you love your Sigma 35mm Art lens and validate that those reasons stand even seven years later. For those of you considering a purchase, Sigma remains the leader.
In his article, photographer Scott Choucino discusses his experiences and observations of the Sigma 35mm F1.4 lens over the years which happens to be from the beginning; it is his lifetime review of the Sigma 35mm F1.4.
“I quickly fell in love with this lens and I have heavily used it since its release date in 2013, I would go as far as saying that it is my favorite lens in my bag, even though it is no longer my most used lens.”image003.jpg
“This lens was the biggest change any piece of kit has ever made to a genre of photography that I was working within. Once I got the 35mm lens and my wedding images started getting out there, my bookings just sky rocketed.”
“This lens is built for hard professional use. I can’t see this lens breaking within the next 10 years considering what its been through and how robust it has proved to be.”
“The optics are incredible…” “…I can’t think of another 35mm lens for the Canon system that can compete.”
“If you really want to tell a story, work with available light and have professional level optics, then this is the best bang for your buck at the focal length.”
To see the article in its entirety, click here. It’s worth your time.
For those of you in the market, now is a great time to buy with a saving of $250. Until July 8, 2019. It will be the best 35mm choice you will make.
Everybody thinks the biggest and best is yet to come in the world of digital photography. But I beg to differ. Not only has innovation stopped in it’s track, but, in fact, the biggies are now running at a deficit. Look at Nikon. Unprecedented losses over the last 3 years. If we are to believe some of the financial soothsayers, both Nikon and Canon will continue this death spiral, (for their photo divisions), and will lose at least 50% of their market share over the next couple of years. 1000’s of jobs lost and plummeting stock. So what’s up? Has the ridiculous practice of using 500 images for HDR actually come to an end? Have the prices of pro gear reached a prohibitive level?